We are thrilled to announce that we have been appointed to lead the positioning, creative direction and marketing for the upcoming Nobu Residences in Manchester.

Nobu Hospitality, the globally recognised luxury lifestyle brand, has unveiled plans for the landmark development, featuring a hotel, restaurant, and 452 residences. In partnership with leading, award-winning property developer Salboy, the project will introduce the Nobu Hotel Manchester as the tallest building outside London, standing at 246 metres. This development will bring the brand’s signature blend of luxury hospitality and world-class dining to the heart of the city.

The 76-storey tower will house 160 hotel rooms, sophisticated event spaces, and a signature Nobu restaurant and bar, each reflecting the brand’s minimalist design. The development will also introduce 452 Nobu residences, marking the brand’s debut into the UK’s luxury real estate market. Offering an exclusive opportunity to live the Nobu lifestyle, each residence will feature refined design with thoughtful Japanese details, premium amenities - including Nobu dining and room service - an exclusive swimming pool, spa, podium garden and gym, as well as unparalleled access to the city through a dedicated experience team.

Manchester has rapidly evolved into a prime destination for luxury hospitality and high-end real estate, attracting leading luxury brands and world-class restaurateurs. Nobu’s arrival marks a major milestone in this transformation, setting a new benchmark for upscale living and hospitality in the region.

We’re looking forward to bringing this exciting project to life in the coming months!

Published 10.06.25