We are delighted to share our appointment to lead the brand strategy and visual identity for Nobu Woolfox, a new landmark destination set across 185 acres of Rutland countryside, near the Georgian town of Stamford and forty five minutes from London. Developed in partnership between Nobu Hospitality and Woolfox, the project marks Nobu's first rural property anywhere in the world.
Set within a landscape of lakes, meadows and open skies, Nobu Woolfox brings together a hotel, a signature Nobu restaurant and a collection of branded residences within a single working estate. It is a different kind of Nobu, shaped by space, season and a slower pace of living, yet unmistakably guided by the precision and warmth that define the brand the world over.
Our fourth project with Nobu Hospitality, our role is to define the destination's position within the luxury hospitality and branded residences landscape, to craft the brand narrative that introduces it to UK and international audiences, and to shape a visual identity that holds Nobu's global story and the spirit of the Rutland estate as one.
This appointment reflects our continued focus on projects where strategic clarity and creative distinction matter from the very first moment. Nobu's move into the English countryside opens a new chapter for the brand and, we believe, a new benchmark for countryside luxury living. We are honoured to help shape how that chapter is told.
