At DD LONDON, alongside our client Lifestyle Capital Partners, we devised a marketing strategy for a collection of Soneva Fushi's private residences, nestled in the Maldives' Baa Atoll UNESCO Biosphere Reserve. A sanctuary of barefoot luxury, these beachfront sunset villas merge unparalleled paradise with sustainable living.
Tasked with creating a distinct residential sub-brand, we seamlessly integrated the allure of private ownership with access to the resort's world-class amenities. Through a bespoke microsite and a suit of meticulously designed sales brochures, we showcased the unique allure of owning a slice of this unparalleled paradise, where each residence promises serenity, sustainability, and the epitome of luxury living.
This approach not only highlighted the residences' unique value but also aligned with Soneva's ethos of integrating luxury with nature's untouched beauty.
