We are pleased to share our latest branding and marketing project for Villa dei Fiori - a newly listed $150 million estate in the coveted Bel-Air area of Los Angeles. Comissioned by our client Carolwood Estates, this project allows us to apply our expertise in global luxury real estate with a strategically-led approach to craft a brand that is reflective of this truly exceptional property and its rich history.
Set on 3.3-acres in lower Bel Air, the estate was previously owned by financier Robert Day, with a storied history of hosting illustrious events attended by U.S. presidents and leading figures, enhancing its reputation as a cultural and historical icon.
The branding for Villa dei Fiori which features a floral marque, draws inspiration from its name, translating to 'villa of flowers.' This motif serves as a core element of the property’s identity, reflecting its desirable setting and the vibrant landscapes that envelop it.
The property was recently featured on Wall Street Journal - HERE
