A development in London’s greenest borough inspired us to create an arboreal colour palette of rust, green and grey for in a clean, modern digital and print design strategy. Designed by Squire & Partners, this unique residential offering provides opportunity for a variety of buyers – to ensure a tailored approach for each group, we created a brochure is separated into three differently sized books, each focusing on a different element. This flexibility was a direct response to the needs of the sales agents and gives them a format that immediately evokes the sense of duality in the natural surroundings and sleek city living that Ealing offers. The website reflected the brochure’s design by breaking up content into three book-like pages with side panel navigation.