Gaziano & Girling – Savile Row style for the digital generation
As Savile Row’s finest shoemaker, Gaziano & Girling combines traditional hand-craftsmanship with contemporary sophistication. Their creative needed to communicate both heritage and innovation, with an e-commerce site that ensured ease of use for customers with endless bespoke customisation options.
To reflect the client’s distinguished style, we produced a classic e-commerce design that included a sophisticated and intuitive ordering system to bring Gaziano & Girling’s unique contemporary Savile Row spirit online and into the hands of customers around the world. The website’s ordering system enabled them to scale up the provision of their bespoke and tailored service. Simultaneously the website establishes Gaziano & Girling’s fusion of traditional heritage combined with contemporary innovative style with immaculate detail shots depicting the crafting of the product.
To support the launch of the site, we produced and directed a fashion shoot which places renowned model Richard Biedul on Savile Row and the surrounding area of Mayfair as the aspirational and iconic British gentleman, accessorising a selection of elegant Zegna and Chittleborough & Morgan outfits with Gaziano & Girling shoes.