Elegance and allure lie at the heart of Luna Mae lingerie and loungewear. Beautifully bespoke, each piece is individually designed to celebrate and empower the female form. Our work with Luna Mae London promotes the client’s focus on their intricate craft which is a narrative that runs throughout, with a focus not only on the product, but also on the craftsmanship behind it and the women who wear it.

Their series of campaigns work to evoke the emotions that lingerie inspires, from the delicate and the romantic, to the more sensual and alluring. To showcase this multi-layered story, we created a flexible website allowing the client full control of which campaign to feature, depending on season, focus and style.