Parisian flair meets London elegance in the heart of Knightsbridge at 41-43 Beaufort Gardens, a boutique development of nine exquisite apartments spread across three 19th-century townhouses.
Client
Aerium
Sector
Real Estate
Deliverables
Strategy, Brand Identity, Print, Digital, Signage, Art Direction
Website
41-43beaufortgardens.com
Nestled behind Harrods, 41-43 Beaufort Gardens, designed by renowned interior designer Pierre Yovanovich and finished by Elicyon, seamlessly blends Parisian elegance with the timeless grandeur of Knightsbridge. We were commissioned to bring this exclusive development to market, supporting the targeted sales process with a full range of print and digital marketing collateral. From brand identity and brochures to bespoke floor plans, art direction of CGIs and photography, and a password-protected website, every element was crafted to reflect the refined vision of the project and resonate with its discerning audience.
A Refined Visual Journey from Interior to Identity
Drawing inspiration from Yovanovich’s bold marble interiors, we crafted a brand identity that mirrors the statement features of the design, creating a visual language that embodies the project’s elegance. The marble pattern became central to the branding, informing not only the visual identity but also the typography and material choices, all carefully curated to evoke Parisian charm while grounding it in London’s prestigious property market.
By translating the interiors’ distinct character into the marketing materials, we delivered a cohesive brand experience that captures the essence of Beaufort Gardens. This approach positions the development as a standout within London’s luxury property market, resonating with a discerning audience seeking exclusive, off-market residences.
A Discreet Digital Experience
The partially password-protected website reflects the discrete nature of the project, ensuring a seamless digital experience while maintaining the exclusivity of the off-market apartments.
Enhancing Appeal
Every piece of collateral was designed to elevate the development's presence as a premier Knightsbridge address.
Through a cohesive and luxurious brand narrative, we equipped the client with tools that amplify the development’s distinct appeal. Each element was designed to communicate the high level of craftsmanship and attention to detail within the residences, positioning 41-43 Beaufort Gardens as a standout offering in the competitive Knightsbridge market and reinforcing its allure to elite property buyers.
