Soaring high over the capital, The Shard's ten residences offer an unparalleled London lifestyle. Each full-floor apartment delivers the extraordinary experience of sky-high living with panoramic vistas in every direction, offering a living experience that is beyond anything that has ever been done before with sheer excellence in every detail.
Client
Real Estate Management (UK) Limited
Sector
Real Estate
Deliverables
Strategy, Branding, Copywriting, Print, Art Direction, Photography, Film
We were tasked with encapsulating the essence of The Shard Residences and to craft a brand strategy and identity that mirrored the exclusivity and prestige of its sky-high residences.
We delivered a comprehensive suite of services—from brand vision and tone of voice to print materials and branded items. This included creating individual apartments brochures and art guides, to overseeing art direction for photography and a lifestyle film, ensuring every aspect of The Shard Residences was presented with sophistication.
Full project coming soon.
