Forbes Gilbert-Green is a boutique real estate agency founded by two of London's most accomplished agents, representing the pinnacle of luxury real estate services.
Client
Forbes Gilbert-Green
Sector
Real Estate
Deliverables
Brand Identity, Print, Digital, Art Direction
Website
forbesgilbertgreen.comAwards
Web Excellence Awards - Winner
Tasked with bringing their innovative brand vision to life, we crafted a comprehensive identity that encapsulates the agency’s sophistication and exclusivity.
The centrepiece of our collaboration was the creation of Forbes Gilbert-Green’s digital platform. Designed to mirror the agency’s clean and contemporary approach, the website features robust privacy controls and a password-protected login, underscoring the exclusive nature of their client interactions. This platform not only enhances the user experience but also reinforces the brand’s commitment to privacy and exclusivity in its dealings.
A crucial aspect of the visual identity was its distinctiveness and ownership. To achieve this, we developed a linear grid and framework consistently applied across all marketing materials. This structured approach ensures that each piece of collateral, from print to digital, aligns with the overall brand narrative and maintains the integrity of the visual identity.
A key element of the visual identity's success was capturing an essence that was distinct and ownable. In order to do this and create consistency throughout the communications we developed a linear grid and framework that rolled out across all marketing collateral, providing structure for the various brand elements.
