Welcome to Shore Club, Dublin’s destination residential address where the energy of city life meets the serenity of the sea. Located just moments from the city centre and Sandymount Strand, this exclusive new development offers a collection of 112 beautifully crafted one, two-bedroom apartments and penthouses.
Client
Royalton
Sector
Real Estate
Deliverables
Strategy, Brand Identity, Copywriting, Print, Digital, Signage, Art Direction, Film, Advertising
Website
www.shoreclub.ie
To effectively communicate the unique value of Shore Club, we were briefed on developing a comprehensive branding strategy that included brand identity, strategy, CGI's, a bespoke brochure and a dynamic website. These marketing tools not only highlight the development's amenities and lifestyle benefits but also position Shore Club as a community-centric living space designed for discerning individuals who seek both exclusivity and engagement.
By emphasising the development's amenities and the lifestyle it nurtures, we've positioned Shore Club not just as a place to live, but as a vibrant community that enhances the lives of its residents, making every day at Shore Club an experience in itself.
As part of our brand strategy we crafted the strapline "where city meets sea," to encapsulate the dual experience of urban vibrancy and tranquil seaside living. This strapline helps cement the location's appeal, promoting Shore Club as a place where residents can enjoy the best of both worlds—vibrant city life and peaceful sea views.
Brand Identity Rooted in Location
The brand identity for Shore Club has been crafted to reflect its unique setting by the sea. The chosen colour palette draws directly from the coastal surroundings, incorporating shades that echo the beachside setting, infusing a sense of place and belonging into every element of the brand. This thoughtful approach ensures that the identity not only resonates with the physical attributes of Shore Club but also enhances the overall experience of living there.
We collaborated with a Dublin-based photographer and videographer to capture the essence of living at Shore Club. Through expertly art-directed photography and footage, we portrayed the ease of accessibility and vibrant lifestyle of the area, with this visual storytelling helping potential residents envision their new home in this unique setting.
