Set within Laamu Atoll, Nobu’s arrival in the Maldives brings together a Nobu Hotel, Nobu Residences, signature restaurant and Nobu by the Beach. At its heart, a collection of ten private island residences offers a rare expression of island ownership, bringing the privacy of a home in the Indian Ocean together with Nobu’s distinctive approach to dining and hospitality.
Client
Sarat International
Sector
Real Estate, Hospitality
Deliverables
Strategy, Positioning, Branding, Copywriting, Print, Digital, Art Direction
Website
noburesidencesmaldives.com/
DD LONDON is leading the brand strategy, creative direction and marketing, shaping how the destination is introduced to an international audience. Our approach connects Nobu’s Japanese heritage with the character of the Maldives, creating a distinct sense of place within a globally recognised brand.
Spanning visual identity, language, print and digital, our work places the experience of ownership at the centre of the story. Through carefully considered imagery and storytelling, we bring together the intimacy of a private island home and the wider life of the destination, establishing a consistent creative direction from the first introduction through to launch.
Full project coming soon.
