The Blend Group is an elite concierge service specialising in crafting unforgettable events, cultural engagements, and lifestyle moments for a global clientele. Tasked with elevating their brand, we redefined their visual identity and digital presence to reposition and enhance their offerings and magnify their market position.
Client
The Blend Group
Sector
Concierge, Lifestyle, Events
Deliverables
Strategy, Brand Identity, Digital, Print
Website
theblendgroup.com
Crafting a gateway to exclusivity, we developed a comprehensive identity system for a range of collateral and a sophisticated website. This site not only showcases The Blend Group’s services but also includes an intuitive membership portal which allows seamless management of client services and direct access to exclusive itineraries, trips and event tickets.
We introduced a new brand marque for The Blend Group, aptly titled "Made of Moments." This emblem reflects the bespoke nature of their services and is complemented by icons that visually represent the diverse offerings available to members, enhancing brand recognition and connection.
Beyond communicating their offering, the website we created for the Blend Group supports the brand further by providing them with an environment to showcase their inspiration & expertise. As part of the website project we also created a bespoke private access members platform for their exclusive clients to have direct access to the comprehensive brand support around everything from partnership opportunities through to trips and itineraries.
“DD LONDON have carried out the entirety of our rebrand, website, stationery amongst many, many other aspects. In truth their team have been nothing short of incredible in what they have done for our business and I couldn’t speak any higher of them. Their attention to detail, interest in ensuring whatever they undertake is done in a manner that is in the best interests of the business, future-proofing and concise industry specific advice is just a small insight into what sets them apart from other designers and why I believe they are second to none.
I don’t believe we understood how big of an effect our rebrand and website would have on our business until we met Dominic and Duncan and began the process. Since we completed the rebrand and launched the website, it has undoubtedly had a huge impact on the number of new clients we have acquired.”
-Andrew Millard, Commercial Director
