The Blend Group – Bespoke Memorable Moments
The Blend Group is an exclusive concierge service specialising in curating bespoke events, cultural experiences and lifestyle moments for clients around the world. We were invited to redefine the brand’s visual identity and digital platform to reposition their new offerings and elevate their brand.
Alongside a full identity system for a range of collateral, we crafted a website to showcase their offerings, with a built-in intuitive membership portal with Apple Wallet Functionality, designed to enable The Blend Group to effectively manage their clients, as well as enabling them to access their itineraries, tickets, and more. We created an accompanying brand film, stylishly showcasing aspirational lifestyle moments, enabling us to capture the client’s defining luxury principles in motion.
Our ongoing collaborative partnership with The Blend Group continues to grow as support their brand transformation as they thrive, evolving their brand concept and showcasing increased levels of brand prestige.
Capturing Blend Group's key message we crafted a new brand marque, made of moments. Icons support the visual language, each representing the membership offerings that sit within the functionality of the brand.
Beyond communicating their offering, the website we created for the Blend Group supports the brand further by providing them with an environment to showcase their inspiration & expertise. As part of the website project we also created a bespoke private access members platform for their exclusive clients to have direct access to the comprehensive brand support around everything from partnership opportunities through to trips and itineraries.